Look and Feel

Handcrafted Modern moves its previously online-only offering into a beautiful store on Ponsonby Road.

Look and Feel

Handcrafted Modern moves its previously online-only offering into a beautiful store on Ponsonby Road.

A year ago, we announced the launch of Handcrafted Modern, an online platform for makers, curated by Katrina Hodge. The makers and products she chose had a distinct sensibility: things that are tactile, slow and natural; that champion methods and rituals swept away by time.

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Few online stores make it to a bricks-and-mortar space: in March, Hodge took on a store on Ponsonby Road in Tāmaki Makaurau. β€œWe hadn’t intended to move into a store so soon, but seeing the space I knew it was destined to become the home of Handcrafted Modern,” she says. β€œWithin a week, I’d signed the lease.”

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It’s a classic Victorian shopfront. Inside: lofty ceilings, a big front window, polished timber floors. β€œOur collection is something best experienced in person,” she says of the move. β€œThese are objects with weight, texture and presence, and we were hearing from customers who wanted to see and feel them before bringing them into their homes.”

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Hodge is an inveterate collector, with an ability to take seemingly disparate things and put them together in the most natural way; when she styled the space with antiques, sculptural pieces Β and collectibles – which weren’t necessarily for sale – people immediately asked if they could buy them. β€œI’ve enjoyed bringing these layers together,” she says. β€œIt creates a deeper sense of storytelling within the space.”

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It’s immersive, saturated, without being overwhelming. A second room at the rear is painted in a beautiful shade somewhere between purple and brown. Custom-built walnut shelves house everything from ceramics to textiles. β€œWe wanted the space to feel more like a considered home than a traditional retail store,” says Hodge. β€œWe often describe it as a place where you can enter, pause, observe and discover. There’s a quietness to it, nothing is rushed – and each object has room to be seen.”

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Handcrafted Modern

handcraftedmodern.co

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