Baya’s 2026 winter collection isn’t about chasing the next trend. Instead, it explores a refreshingly simple idea: contemporary design that genuinely reflects the way people live.

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Head designer Hannah Middleton has anchored this season with material integrity, deep colour, and the comforting nuance of texture. These are pieces built to endure, slowly shaping the experience of a home over time. This approach underpins the entire collection, entitled Crafted for Living. The concept unfolds across five moments – Crafted for Connection, Expression, Everyone, Playing and Imagination – each positioning the home as a vibrant, warm space full of personality and movement, and reflecting the different rhythms of domestic life.

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At the heart of the collection is a range of four new wool rugs, designed not as an afterthought but as a foundation. The philosophy is clear: honest materials, generous scale, and colourways that feel effortless in a room.

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The new collection reintroduces the popular Norfolk rug in a large 350x350-centimetre size and Olive colour, hand-tufted from pure wool with a deep 27-millimetre pile, and a carved border to define modern open living spaces. Alongside this, the Anni rug in rich Chocolate offers depth through a subtle cut-and-loop construction in 100-percent New Zealand wool, featuring an offset linear pattern for relaxed structure. The Hugo rug in Toffee provides a more graphic, thoughtful element in a checkerboard made up of contrasting cut-pile sections in handwoven New Zealand wool, making a statement with elegant restraint. Completing the collection is the Sandringham rug in Oxblood, an earthy red loom-knotted from pure wool that adds immediate warmth and depth with its soft cut pile and fine fringing for a calm and refined effect.

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Across all four designs, the approach is consistent: natural fibres, considered colour, and construction that champions comfort just as much as form. These pieces are meant to sit at the centre of a room, influencing both how it feels and how it looks. Winter 2026 is a continuation of Baya’s focus on thoughtful craftsmanship and everyday function – design that truly considers how we gather, rest, move, and grow within our homes.

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BAYA

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