After more than a decade in the same space in Grey Lynn, Tāmaki Makaurau, Good Form has upped sticks, taking over a huge, airy space on Newton Road. There’s a sawtooth roof, raw concrete columns and serious volumes of space, flooded with light from clerestories and wide windows to the street.
The brand has a unique combination of classic new pieces, from the likes of CC-Tapis, Karimoku Case, OMK 1965 and Ercol, and rare and hard-to-find vintage pieces via its Mr Bigglesworthy brand. Right now they’ve got a 1947 Nicholson Chapel Chair by Garth Chester, an 1982 post-modern Experiment Chair by Yrjö Kukkapuro and a huge 2005 El Dom dining table by Hannes Wettstein for Cassina that we like very much.
The space has been various things. Most recently it was a surfboard shop and before that it sold mannequins. When Good Form took it on, there was a false ceiling and the columns were painted black. While there’s chat of a more serious intervention down the track, you do sort of wonder why they need it.
“So far we’ve spent all our time pulling down dropped ceilings, repairing walls and painting it all white,” says co-owner Emma Eagle, “and cleaning the floor.” They’ve also rebuilt walls (mostly using repurposed building materials from the space) and installed new lighting, much of it from their own range.
The appeal is obvious, not least the opportunity to put their entire catalogue – both new and vintage – on display for the first time, and to combine storage and retail on the same site. But the rawness of the space really won them over. “It was very similar to repairing our furniture,” says Dan Eagle. “We knew the structure was there and we knew the size was there – and we kind of knew it wouldn’t take much to elevate it.”
Good Form
86 Newton Road, Eden Terrace
Tāmaki Makaurau Auckland
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